The ABM Blueprint: Win High-Value Clients with Strategic Marketing

Master Account-Based Marketing (ABM) in 2 Days

Grow your B2B Business with Proven Strategies that Work in Cambodia

A hands-on, high-impact weekend workshop designed to help marketers, business owners, and sales teams attract and convert high-value clients through Account-Based Marketing.

📅 Event Details

• 📍 Location: TUX Global Institute, Phnom Penh
• 🗓 Date: Saturday & Sunday, July 19–20, 2025
• ⏰ Time: 9:00 AM – 4:00 PM each day
• 🎓 Seats Available: 50 only (First come, first served)

📘 What You’ll Learn

• How to build your own ABM Playbook
• Identify and target high-value accounts
• Align marketing & sales for maximum ROI
• Use low-cost tools tailored for Cambodian businesses
• Get access to templates, worksheets, and frameworks

👤 Who Should Attend?

• B2B Business Owners & Founders
• Marketing & Sales Professionals
• Digital Agencies & Consultants
• Tech Startups & SaaS Teams
• Anyone responsible for client acquisition and growth

🛠 What You’ll Get

• A printed ABM Workbook
• Certificate of Completion
• 2 Days of Live Training + Peer Networking
• Real-World Examples from Cambodia & ASEAN
• Templates, Tools & Resource Pack

💰 Pricing

• 🎟 Standard Ticket: $199
• 🔥 Early Bird (Until June 23): $149
• 👥 Group Rate (3+): Contact for discount

📌 Why Join This Workshop?

Unlike general marketing workshops, this 2-day event is practical, contextual, and made for Cambodia's B2B ecosystem. You’ll walk away with a custom plan to help you target the right clients and generate higher-quality leads — without wasting money on broad tactics.

Our Instructor

Lecturer in Strategic Marketing & Digital Transformation

TUX Global Institute

Heang Hun is a strategic marketing consultant and digital transformation advisor with over a decade of hands-on experience. He is the founder of Tactica Consulting and Digital Client Acquisition (DCA) — both focused on helping businesses in Cambodia and ASEAN grow through intelligent, data-driven strategies.

As a lecturer at TUX Global Institute, Heang Hun trains students and professionals in Account-Based Marketing, Performance Media, and B2B Strategy, blending international best practices with practical insights that work in the local market.

Having supported startups, agencies, and enterprise clients, his mission is to help professionals like you build a repeatable system to attract, engage, and close high-value clients — without relying on random outreach or mass marketing.

ABM changed how I work with clients. Now I want to share the exact strategies, tools, and playbooks I use — so you can grow your business with confidence and clarity.

Featured sessions

Day 1: Foundations & Strategy

• Welcome & Self-Assessment
  Kick off with a strategic overview, set personal goals, and assess your current marketing readiness.
• ABM Fundamentals
  Understand what ABM is, why it works, and how it outperforms traditional lead generation strategies.
• Identify High-Value Accounts & Stakeholders
  Learn to define your Ideal Customer Profile (ICP), map decision-makers, and prioritize the right accounts.
• Craft Customer-Centric Messaging
  Map the B2B customer journey and design messaging that resonates with real buyer pain points and priorities.
• Tools & Tech for ABM Success
  Explore the ABM tech stack — including CRMs, automation, and low-cost tools relevant to the Cambodian market.

Day 2: Execution & Optimization

• Build a Live ABM Campaign
  Use our 6-step planning framework to create your own campaign with templates, timelines, and messaging drafts.
• Multi-Channel Outreach Strategy
  Activate the right mix of email, LinkedIn, events, and paid media to engage and convert high-value accounts.
• Track Results & Optimize
  Learn to measure what matters — from engagement and account velocity to campaign ROI — using simple KPIs.
• Group Presentations & Feedback
  Present your campaign to peers, receive live feedback, and walk away with practical next steps.
• Wrap-Up & Certification
  Get resources to continue growing after the workshop — plus a certificate of completion to validate your learning.

Get Your Tickets